01 / Marketing
Newsletter & content workflow
In use at Yanni’s
- Business background
- This week’s story
- Draft, edit & send
- Review & learn
My partBusiness background and brand voice, the production workflow, newsletter writing and builds, repurposing, and performance review.
Read the newsletter archive- The problem
- The restaurant has specials, stories, and events to share. Getting a good email out repeatedly means keeping the facts, voice, and current offer together.
- What I built
- ServePost: a repeatable process that carries business context, approved examples, and previous edits into the next newsletter.
- How it addresses the problem
- Start with a real reason to visit, draft from the business’s background, edit and check the finished email, then use what we learn in the next cycle.
- What we know so far
- 28 measured sends, February 18–August 26, 2026. The later 11 averaged 46.4% opens. This is repeated use in one restaurant; opens alone do not establish additional business.
Build details
What the review changed
Galleries and videos drew stronger click engagement than booking or review requests in the later sample. That informed a content-led main button with business asks kept secondary. These are observational comparisons, not controlled tests.
Engagement and sales answer different questions
Toast attributes approximately $95,766 and 731 orders across March–August 2026. May is the sum of four campaign-page figures; the other months use monthly summaries. This is platform attribution, not independently measured incremental revenue or revenue generated by ServePost.
What carries forward
Business background, voice, approved content and useful corrections stay in readable documents. Human review remains part of every send. The review loop records the question before drafting and aggregates results seven days after the actual send.
Tools: ServePost · business documents · AI-assisted drafting · Toast

