Practical AI for small businesses · By Hugo

Make AI useful to your business.

Content that sounds like you. Tools that help your customers. I start with how your business works, then build around what you need.

Get the free Starter Sheet

Start with your marketing: build a Brand Document
and try a real draft in the AI you already use.

See what I've built
An illustrated neighborhood of independent shops and a restaurant.
Built by a small business, for small businesses.

The work behind the offer

Built for real business problems.

I'm Hugo. My work at Yanni's Bar & Grill in San Diego spans marketing, event planning, and helping guests find what they want. Here's what you can explore.

Marketing · In use

A newsletter with a memory.

The restaurant's voice, current specials, and past lessons feed the next draft. I edit, build, and check each email before sending.

28 measured sends, February–August 2026. One business, with results reviewed over time.

See the newsletter work

Customer tool · Live

A clearer starting budget.

Guests choose their event size, menu, and drinks to get an itemized estimate before the first conversation.

Pricing follows the restaurant's rules. Guests and the team have the same breakdown to discuss.

Explore the estimator

Product discovery · Live

A collection people can explore.

A searchable wine catalog with bottle details and pairings. Guests can find a wine and ask the team about availability.

Live catalog with a walkthrough. The team confirms availability.

Explore the wine catalog

Meet ServePost

Your next newsletter shouldn't start from zero.

ServePost is the newsletter and content workflow I built at Yanni's Bar & Grill. It keeps the business background, the current story, and your edits connected.

  1. 01

    Keep what matters.

    Your voice, offers, customers, and approved examples live in documents you can read and update.

  2. 02

    Add what's new.

    Bring a special, a customer question, or a story from the week. AI uses that input and your background to draft options.

  3. 03

    Edit. Send. Learn.

    You check the facts and make it sound like you. Publish the finished piece, then save useful corrections and results for next time.

Start here · Free

A Brand Document.
A draft you can use.

The Starter Sheet gives you one interview to paste into your AI. Answer its questions, check the background it puts together, and try it on a real email, social post, or website answer.

Get the Starter Sheet

Sign up, confirm your email, and open the guide.
No course. No new app to learn.

Work with me

Want help putting it to work?

I help small businesses set up and run their newsletter and content workflow. We'll start with what you send, who it's for, and where you get stuck.

Set up your content system

Engine Install

$1,000 one time

We build your business memory, configure the workflow, run one real content cycle, and work through the handoff so you can repeat it.

Founding rate for the first three paid installs. Scope agreed before we start.

Keep it running

Producer

$250 / month

Ongoing content production and memory maintenance after your install, with your review before anything goes out.

$400/month with social repurposing. We agree on cadence and scope together.

Have a different business problem?
Tell me what you keep doing by hand or explaining to customers.

Email Hugo

Customer tools and other workflow projects are scoped separately. The prices above cover content services.